Woodstock Housing Messaging Campaign Playbook
June 2024
This Playbook is a guide for effectively discussing Woodstock's housing needs with community members and stakeholders, providing a framework for conversation that includes key housing facts, supporting narratives, best practices for messaging, and engagement strategies. Created to support the Woodstock Housing Committee, formed in 2019 to identify and recommend sustainable, affordable housing options to the Town Board, the Playbook advances the 2018 Woodstock Comprehensive Plan's mission to balance inclusiveness, community values, and environmental preservation while promoting sustainable growth. Color plays a central role in the design, with a warm, friendly, and engaging palette chosen to reflect Woodstock's vibrant artist community, giving the document a creative and welcoming character that feels true to the spirit of the town. This thoughtful visual approach ensures the Playbook is not only informative but inviting, encouraging broad community participation in conversations about Woodstock's housing future.